Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites

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Automattic introduced a brand-new ad network called Blaze which positions marketing on free WordPress.com websites and Tumblr. Advertising begins at $5/month.

Automattic is the company behind WordPress.com, WooCommerce, Akismet, Tumblr and other business.

It was founded by Matt Mullenweg, the business owner who developed the totally free WordPress open-source content management system (CMS).

Blaze Advertising Network

The advertising network was initially presented in April 2022 as a network exclusively for Tumblr users to position ads on other Tumblr pages.

Automattic revealed that the network is now broadened to blog writers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin set up.

Publishers on WordPress.com will have the ability to use the WordPress dashboard at wordpress.com/advertising to get started selecting pages to promote.

Marketing payment is for impressions, not clicks.

Those who are utilizing the WordPress CMS can access Blaze through the Jetpack plugin.

If Jetpack isn’t already set up then it needs to be installed, either the free or premium variation works.

Those who are utilizing Jetpack can then start the campaign from the WordPress.com dashboard at https://wordpress.com/home.

From there a user browses to the Posts or the Pages screen and scrolls down to select the posts or pages for marketing, clicking a three-dot (ellipsis) menu to select the Promote with Blaze choice.

The interface enables marketers to select the audience that will see the ads. Audience selection is segmented by what continent the advertisements will appear in, what kinds of devices will see the advertisements (mobile or desktop) and by what subject the advertisements will be shown in.

Where Blaze

Ads Are Shown The advertising can appear from among millions of Tumblr and totally free WordPress.com web pages. Management of the Blaze ad campaign is done through the control panel user interface at wordpress.com/advertising.

The campaigns are established by a day-to-day budget plan and by dates that the advertising will be shown. Blaze ads include a title, a snippet and an image.

According to the Blaze assistance page:”Title: This appears above your image and as bolded text. You can write a maximum of 80 characters here, use them wisely to record the viewer’s attention.

Bit: A brief text description of your post that appears below your image. You can write an optimum of 120 characters here. We recommend using this text to support your heading and give audiences more context about what they will see when they click the advertisement and come to your content.

Image: Submit an image to represent your post. You can utilize the crop tool to change your image’s look in the advertisement.”

Check out the official announcement by Automattic:

Introducing Blaze: A New Method to Spark Your Development on WordPress.com

Included image by Best SMM Panel/Asier Romero