Google December 2022 Link Spam Update Rolling Out Now

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Google confirms an upgrade to its spam detection system, called the December 2022 link spam update, is rolling out now and will use up to two weeks to finish.

What’s In The December 2022 Link Spam Update?

Google is updating its spam detection system with the capability to discover bought links and find domains used mostly to pass links to other websites.

The December 2022 link spam update makes use of Google’s AI-based spam-prevention system, SpamBrain, to nullify unnatural links.

In addition to finding spam directly, Google says SpamBrain can now recognize sites buying links and websites used for developing outgoing links.

Will The December 2022 Link Spam Update Impact My Website?

Google encourages that rankings might alter as the December 2022 link spam update reduces the effects of unnatural links, getting rid of any signals passed to the linking domain.

This update impacts search engine result in all languages, potentially developing a widespread effect.

Whether your website is affected by this upgrade boils down to how you get links and how you link out to other pages.

Google has stringent standards against obtaining links primarily to boost search rankings. Additionally, Google has guidelines about qualifying links passed to other websites.

If you’re embedding an affiliate link within a body of text, for instance, you require to qualify that link with a rel=sponsored tag.

Stopping working to tag affiliate links properly might lead to your website getting struck by the link spam upgrade.

Furthermore, you need to tag links in guest posts with rel=nofollow, or that might get you in difficulty with Google as well.

If you’re following Google’s best practices relating to incoming and outbound links, it’s unlikely the December 2022 link spam update will negatively affect you.

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Source: Google