Google’s John Mueller: WordPress Not Naturally Much Better For SEO

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In response to a thread on Reddit, Google Browse Advocate John Mueller says there’s no inherent SEO advantage to utilizing WordPress compared to coding a website yourself.

A thread in the r/SEO online forum asks a familiar question lots of specialists face in their professions.

Is WordPress better for SEO than coding your own site?

Other variations of that concern include, “is WordPress better for SEO than Wix,” or, “is WordPress much better for SEO than [insert CMS here]”

No matter how you ask it, the answer is constantly the same.

WordPress isn’t inherently much better for SEO than any other choice. It is among lots of methods to construct a website that ranks in Google.

Mueller On WordPress For SEO

In action to whether utilizing WordPress is better for SEO than coding your own website, Mueller states:

“Not for SEO, however you can focus more on the content if you do not spend all your time producing a brand-new CMS for yourself. (some individuals prefer making a CMS, so YMMV).”

As Mueller states, the most significant advantage WordPress offers is the ease of use compared to manually writing code.

Nevertheless, that’s only advantageous to the site owner. It makes no distinction to Google if a site is built with WordPress.

This concern comes up often and is worth revisiting due to the false information flowing around WordPress and SEO.

For instance, take the second-most upvoted remark in the Reddit thread directly beneath Mueller’s.

A private claims, “Google knows WordPress well,” as though Googlebot can crawl WordPress sites more effectively than other CMSs.

That’s incorrect, though the myth of WordPress being better for SEO continues to persist.

Screenshot from reddit.com/r/seo, December 2022. For more information relating to the SEO capabilities of WordPress compared to other content management systems, see this short article from SEJ Founder Loren Baker. Baker notes the 25 best SEO-friendly options to WordPress and the pros

and cons of each: Source: Reddit Included Image Melisa Parlak/Best SMM Panel