Journalism to PR to Marketing to Sports

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In a world where PR and content marketing is necessary to SEO, the sports industry can bring about some learnings for anybody in the digital marketing field.

Karina Barriga Albring of FIFA joins me on the SEJ Show to discuss the world of sports development and sports marketing. She shares her journey from conventional journalism to PR and marketing.

Have a look at how sports can offer some valuable marketing insights and how marketing can gain from sports too.

We understand how passionate individuals are about a sport, whether football, soccer, or basketball. People in some cases have an illogical accessory to this activity, myself included. We don’t use our minds when we process a sport. The fan base is not something reasonable. So when you have such an attachment to something. The emotional connection is so strong that, naturally, brands will want to be included. Sports marketing is tagging along to the enormous love, attachment, and relationship we have for sports.— Karina Barriga Albring, 11:44

We’re going to start seeing brand names line up with athletes whose message and online personality align with the worths that the brand name wants to spread.— Karina Barriga Albring, 24:31

Brands like to have ambassadors who are relatable and who are real individuals. So if you are a professional athlete who delights in theater, go to the theater and get associated with local neighborhood activities. Attempt to recognize the other passions that you have. All of that helps you build your personality. Make people find you more relatable and likable, which will translate into brands wanting to work with you.— Karina Barriga Albring, 30:30

[00:00]– About Karina.
[03:40]– How working with other industries assisted her in sports.
[06:57]– What PR is all about.
[10:54]– What is Sports Marketing?
[16:12]– To what degree is licensing a part of Sports Marketing?
[19:14]– The significance of individual branding in Sports Marketing.
[27:26]– Opportunities for athletes to build their brand.
[33:28]– Sports Marketing ideas that can be used to marketing.

Resources discussed:

In the time that we’re living in, we’re no longer competing for an audience. We’re not only
taking on our direct competitors however for the attention of the audience. You’re completing for people’s times. So if you are attempting to get one of your fans’ attention, you are taking on the music they listen to. You’re also competing with Spotify and so several things. Nowadays that is something that we require to consider when we evaluate our strategies and our positioning. It’s not just about our direct competitors but about who our audience is giving their time and interest to.— Karina Barriga Albring, 48:29

In website advancement or SEO, it’s constantly nice to check what your main competitor is doing and your smaller sized competition. And it’s constantly fantastic to have a “side project” to experiment with. However, of course, you may be not able to do it on your business’s site. Still, the capability to have some side project and after that turn it into a service case and then pitch the capability to do it on your company’s website might also be practical.— Loren Baker, 47:23

The primary thing is understanding the audience. Who are you trying to reach, and then determine the very best channels to reach that audience? With influencers and content developers online, when we think of PR, we do not just think about standard media. We consider anyone with a platform to make your message widespread.— Karina Barriga Albring, 8:27

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Connect with Karina Viviana Barriga

Karina enjoys building lasting relationships with people, using the game of football as her prime chance.

Her passion for sports and expertise in journalism, public relations, and marketing assist her develop athletes and organizations side-by-side through vibrant business designs.

With an MBA devoted to Football Industries already under her belt integrated with bi/multicultural experience within the industry, Karina is prepared to make significant changes in this ballgame!

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